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Inside H&M’s Sustainable Cellulosic Fiber Investment

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Swedish fiber innovation group Tree toTextile, which was founded by the some of the Nordic region’s leading companies, is investing big to bring its sustainable cellulosics to a wider audience. Founded by fast-fashion firm H&M Group, global home goods giant Inter Ikea Group, paper producer Stora Enso, and LSCS Invest, TreetoTextile announced Tuesday that it…

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