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Traceability Builds Trust Amid Escalating Consumer Eco Expectations

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

COVID-19 has raised the stakes for sustainability, particularly when it comes to traceability. More than ever, consumers are scrutinizing brands’ sustainability goals and claims, and they are carefully considering their purchases. In a recent survey from the U.S. Cotton Trust Protocol, presented during a Sourcing Journal webinar, 42 percent of fashion executives said their customers…

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