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Traceability Builds Trust Amid Escalating Consumer Eco Expectations

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COVID-19 has raised the stakes for sustainability, particularly when it comes to traceability. More than ever, consumers are scrutinizing brands’ sustainability goals and claims, and they are carefully considering their purchases. In a recent survey from the U.S. Cotton Trust Protocol, presented during a Sourcing Journal webinar, 42 percent of fashion executives said their customers…

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