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Traceability Builds Trust Amid Escalating Consumer Eco Expectations

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

COVID-19 has raised the stakes for sustainability, particularly when it comes to traceability. More than ever, consumers are scrutinizing brands’ sustainability goals and claims, and they are carefully considering their purchases. In a recent survey from the U.S. Cotton Trust Protocol, presented during a Sourcing Journal webinar, 42 percent of fashion executives said their customers…

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