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Unlike Americans, UK Consumers Aren’t Keen on Renting Fashion

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Not everything translates well across borders. Clothing rental, it seems, is one of them. While borrowing duds may be the future of “no ownership” fashion in the United States—where even hallowed institutions like Bloomingdales have leaped into the fray—the willingness to rent remains low among British consumers, 55.7 percent of whom prefer to own the…

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