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Survey: More Than Half of UK Gen Z Women Don’t Know What ‘Fast Fashion’ Means

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Despite fast fashion’s increasing vilification in the media spotlight—think the Environmental Audit Committee’s “Fixing Fashion” report, the BBC program “Fashion’s Dirty Secrets” and horrified headlines about Missguided’s one-pound ($1.25) bikini—more than half of British women aged 16 to 24 are buying new clothes every month, according to a new survey. Turns out, most women admit…

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