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Former Adidas Exec Launches Zero-Waste, Zero-Plastic Streetwear Brand

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Eric Liedtke oversaw all Adidas brands for nearly six years. As the executive board member responsible for global brands, Liedtke launched Adidas’ partnership with Parley for the Oceans and grew collaborations with Kanye West, Beyoncé and Pharrell Williams. Then, in 2019, he left the company, suddenly bringing his 25-year career there to a close. After…

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