Volcom is bringing ocean conservation to its women’s swimwear lineup for Spring ’17.
Produced by recycling fishing nets and other discarded nylons, Econyl yarn gives back to Earth’s oceans. Recovered nets are upcycled to protect marine life underwater and reduce pollution. Econyl yarn is 100 percent recyclable and provides garments, including swimwear, with a second lifecycle.
Model Georgia May Jagger and professional female surfers like Maud Le Car, Coco Ho and Quincy Davis appear in the collection’s “Caught Up in A Good Thing” campaign, so-named because of the Econyl collaboration. The new line features 17 swimwear items, including bikini tops, bikini bottoms, boardshorts, one-pieces, tankinis and rashguards. Styles are available in black, blue or yellow and are priced from $32 to $75 each.
Along with the new Simply Solid Swim collection, Volcom is furthering its other sustainability initiatives, including annual beach cleanups and a partnership with environmentally-friendly firm, The Underswell. In September, Volcom also updated its sustainability goals for 2020, which include more fiber sourcing, incorporating its New Future plan across all areas of Volcom’s social media platforms, establishing a New Future sustainability certification program for new employees and closing the loop on apparel waste. In its environmentally-friendly efforts, Volcom aims to protect oceans and also educate youth about responsible manufacturing and greener lifestyles.
“I know we are all accountable for our impact on the environment, but also our communities,” said Jagger. “To me Volcom is a family and I love that I am now a part of it-it’s something special and I can’t wait to see what more is to come.”