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Walmart’s New Sugarcane Bras Top Out at Just $14

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Plant-based fashion innovation just got a mass-market shot in the arm. On Tuesday, Walmart Inc. debuted the first-ever bra cup made with 80 percent bio-based materials, including a favorite of sustainable startups: Brazilian sugarcane. The world first is the product of Kindly, a new sustainable innerwear line from the portfolio of FullStride Ventures, the company-owned…

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