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Zalando’s Latest Moves Target Growing Cohort of Conscious Consumers

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Zalando’s marathon sustainability offensive continues apace. The German apparel e-tailer announced this week that all new products in its Zign private label collection will contain a minimum of 50 percent more sustainable materials (such as cotton sourced through the Better Cotton Initiative) or at least 20 percent recycled content. All Zign products in its 2020…

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