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Zalando’s Latest Moves Target Growing Cohort of Conscious Consumers

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Zalando’s marathon sustainability offensive continues apace. The German apparel e-tailer announced this week that all new products in its Zign private label collection will contain a minimum of 50 percent more sustainable materials (such as cotton sourced through the Better Cotton Initiative) or at least 20 percent recycled content. All Zign products in its 2020…

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