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Why 3D and AR Could Be the Next Big Innovation Wave in E-Commerce

For years now 3-D object renderings found their way to consumers through the clunky virtual reality headset experience or inside mobile apps built by brands like Sephora. Lately, some companies are developing ways to bring 3-D directly to web-based commerce, no app or headgear required. People are better able to understand and interact with things…

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