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Why This Denim Veteran Says 3-D Body Scanners are “Vintage Tech”

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

3-D body scanning has had its fits and starts over the years. It’s been proclaimed by some as the salvation for apparel but has yet to make a significant customer-facing impact. Still, though, the technology shows promise for elevating certain areas of the clothing business—and other industries. Denim veteran Christine Rucci, who has worked for…

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