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3DLOOK Raises $1 Million to Advance Body-Measuring Tech

Body-measuring startup 3DLOOK secured $1 million in seed funding to further innovate in a space that sees technology playing a key role in improving clothing fit, thereby reducing the tough-to-crack problem of online apparel returns.

More than a year since the beta release of its Scanning Artificial Intelligence for Apparel—or SAIA—product, 3DLOOK has attracted partnerships both with technology providers like 3-D fashion design software vendor CLO as well as consumer-facing brands including women’s custom suiting startups Koviem. Though the firm says consumers need just two smartphone snaps to generate measurements to 97 percent accuracy, neural networks, computer vision algorithms and 3-D geometry are working together behind the scenes to power what may seem like a simple customer-facing platform. 3DLOOK plans to fully launch the tool under the name SAIA Perfect Fit this autumn.

For apparel businesses in need of more substantial data, there’s SAIA 3D, which captures 29 points of measurement to create realistic 3-D models. 3DLOOK said two major global retailers are trialing a virtual fitting feature powered in part by CLO.

3DLOOK CEO and co-founder Vadim Rogovskiy said the firm is focused on using technology to help apparel stakeholders evolve beyond “archaic fit, sizing, and grading rules.”

“We want to set new standards for the online shopping experience by showing brands and retailers what their customers actually look like so they can put them first when it comes to the product lifecycle,” he said that fashion finally is warming up to the benefits of 3-D technology throughout the value chain.

In addition to expanding its engineering talent, 3DLOOK will use the new investment to promote an “aggressive” product roadmap and build out new augmented reality features that will enable consumers to see garments modeled on their virtual avatar-models.

uVentures, a venture capital firm that has invested in pet care innovator Petcube, led the funding round, with participation from 500 Startups and angel investors. In April, 500 Startups partnered with Burberry and Farfetch to debut the Dream Assembly incubator that will nurture emerging technology talent.