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Unisync Adopts 3DLook’s Fit Technology for Canadian Corporate Clients

Toronto-based apparel design and manufacturing firm Unisync Corp. on Monday announced a new partnership with virtual try-on and fit recommendation engine 3DLook.

Serving the Canadian managed service industry, including clients in the information technology and network management sector, Unisync’s “Perfect Size” uniform solution will empower workers to find the best-fitting workwear available using 3DLook’s digital scanning tool. The technology, which can be leveraged on a smartphone or a tablet, allows users to accurately measure themselves at home in under two minutes. The software generates sizing recommendations using just two photos—which can be taken while the user is fully clothed.

“For many years we have been searching for a body scanning technology that will enable accurate scanning in order to correctly dress all of our contracted end-users with the best fitting uniform based upon their scanned size,” Unisync CEO Matt Graham said. He noted that the firm, which counts corporate entities and government agencies as clients, has tried many potential solutions over recent years that it found to be “either not accurate” or “not overly user-friendly.”

“In 3DLook we have finally found a solution that combines ease-of-use with accuracy and removes the need for in-person fitting sessions that are both time consuming and cost prohibitive,” Graham added. All of the algorithms linked to the Perfect Size tool were built by Unisync’s in-house team, he said, and capabilities will continue to evolve as it is rolled out to the company’s new and current customers.

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Vadim Rogovskiy, CEO and co-founder of 3DLook, said he applauds Unisync “for having the foresight to use this innovation to ease the fitting process and enhance their own operations, pushing the whole industry to the tech-driven future.”

“Bringing innovation to this antiquated market isn’t easy, since the novelty completely changes the established fitting process and affects thousands of people across the uniform supply chain, from sales teams to end-wearers,” he added.

In addition to providing end users with a seamless measurement solution, 3DLook gave its clients access to its full consumer data set, which includes insights on more than 70 points of measurement and body shape, in late 2020. The extensive data can be used by manufacturers to adjust their grade rules, ultimately creating better fitting products, the company said at the time.

3DLook, which launched five years ago, has since debuted Uniform Pro, a software solution that allows corporate clients to embed a widget into their existing websites so that employees can input their measurements in just a few clicks. Meanwhile, the fit solution provider’s commercial apparel client roster continues to grow. Last spring, the retail technology company was adopted by casual apparel and workwear brand Dickies, which launched a personalized fitting experience through its virtual storefront on Alibaba’s Tmall Global marketplace. The pilot program was the first of its kind for VF Corp, which said it hoped to gain a better understanding of shoppers’ appetites for the functionality before scaling efforts across brands and regions.