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60 Percent of Millennials Shop for Fashion on Amazon, And They’re Hooked

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Fresh off the news that Amazon earned the distinction of America’s most-loved brand this year, a new study by Max Borges Agency uncovers some fascinating insights into how millennials in particular feel about the e-commerce firm that’s disrupted so much in retail, both online and off. How many fashion companies out there could say their…

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