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Accenture Acquires Dgroup, Expands Digital Transformation Capabilities for Retailers

Accenture will continue to help retail companies expand their technology footprint.

The global professional services company on Friday announced its acquisition of Dgroup, a German digital management consulting company. The move is intended to foster Accenture’s digital consulting capabilities in Germany and fortify its digital transformation services for retail companies.

“Dgroup’s local market experience coupled with Accenture’s global reach, industry knowledge and technology expertise will enhance Accenture’s capabilities and talent in digital and management consulting, bringing together a highly skilled team focused on digital excellence,” said managing director of Accenture in Austria, Switzerland and Germany, Michael Brueckner.

Dgroup’s services for retail companies include application development, IT architecture and project management, e-commerce assistance, multi-channel assistance and online marketing and analytics solutions. The company provides consulting methodologies to help clients develop new digital ventures, including transformation and execution in today’s competitive market.

Brueckner also spoke about how the Dgroup acquisition would benefit Accenture by expanding its digital market reputation and global client reach. “Not only will Accenture have a greater presence in the digital market, we will be better placed to make our extensive global digital transformation capabilities available to all clients,” he said.

Today, digital disruption is playing an important role with retail companies. Due to an increase in e-commerce, mobile commerce and the mall concept decline, retail companies are investing greatly into new branding strategies. Millennials, for one, are leading a consumer revolution for a more seamless shopping experience. By acquiring Dgroup, Accenture said it can provide retail companies with the resources to keep up with consumer demands and evolve into omnichannel platforms.

“Retail and consumer goods companies are among the most affected by digital disruption. Millennial consumers in particular expect digital interaction and a personalized customer experience,” Brueckner said. “To meet the future needs of these digital consumers, retail and consumer goods clients are rethinking their commercial operating models and require increasing support for digital transformation.”