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Accenture and Specular Theory Elevate Fashion VR Experience for Consumers

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

A new virtual reality experience for fashion could help retailers reach more consumers and facilitate better engagement on purchasing journeys. Accenture, a global professional services company, and content company Specular Theory, won the Best VR Commercial/Branded Entertainment award for their Behind the Style VR experience at the VR Fest event that took place in Las…

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