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Accenture and Specular Theory Elevate Fashion VR Experience for Consumers

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

A new virtual reality experience for fashion could help retailers reach more consumers and facilitate better engagement on purchasing journeys. Accenture, a global professional services company, and content company Specular Theory, won the Best VR Commercial/Branded Entertainment award for their Behind the Style VR experience at the VR Fest event that took place in Las…

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