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Accenture and Specular Theory Elevate Fashion VR Experience for Consumers

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

A new virtual reality experience for fashion could help retailers reach more consumers and facilitate better engagement on purchasing journeys. Accenture, a global professional services company, and content company Specular Theory, won the Best VR Commercial/Branded Entertainment award for their Behind the Style VR experience at the VR Fest event that took place in Las…

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