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How Adidas Helps Digital Shoppers ‘Complete The Look’

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In building out its “Complete the Look” personalization feature, which is designed to complete an full outfit based on customer style preferences and stock levels, global athleticwear and footwear giant Adidas knew it couldn’t scale a manual process. According to Katharine Reinhold, director of innovations at Adidas, the brand’s merchandisers had to account for factors…

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