Adidas is bringing one of its most innovative footwear technologies—used in its popular Yeezy line—to a new sports bra and complementary pair of tights.
The brand’s new “Don’t Rest” Primeknit LUX Bra and the “Believe This” Primeknit LUX Tight were created with Adidas’ proprietary Primeknit technology—found in many of its most popular sneaker silhouettes—representing the beginning of a new era for women’s athletic apparel, according to the brand.
Adidas’ Advanced Concepts team spent years researching the female body in motion to apply its Primeknit technology to both products. The result, the brand says, is a sports bra and tight combo that provides the “perfect fit” to allow women to train with both a higher level of freedom of movement and fewer distractions.
According to Adidas, the LUX collection was manufactured with a “soft and absorbent” nylon yarn that is user-friendly enough to provide cooling and comfort while maintaining the structural integrity needed for training. Without added padding, the LUX bra and tights can deliver compression and bounce management while still allowing for a bit of stretch to create a “locked-in feel that doesn’t restrict.”
“Women are no longer willing to sacrifice comfort and support during performance, and they shouldn’t have to,” Clair Wallace, design director of advanced concepts and global brands at Adidas, said in a statement. “What makes the Don’t Rest Primeknit LUX bra unique is that we built the infrastructure of the bra from the inside out, based on insights from our female athletes around needing support and comfort in equal measure. The knit construction of Primeknit allows the bra to mirror every movement, enabling female athletes to train without any distractions.”
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Prior to its debut at the 2012 Summer Olympics in London, Adidas worked for nearly four years on Primeknit, hoping to create the next big material innovation in footwear. Although Nike launched its similar Flyknit technology first, Adidas’ Primeknit has been a successful innovation for the company and is the technology behind the brand’s highly popular Yeezy line.
Essentially, Primeknit allows designers to create a shoe, or sports bra, from a single piece of fabric.
“While sport shoes are usually made from many separate pieces, the Primeknit method digitally knits the entire upper in just one piece,” the brand wrote in a blog post explaining the process. “Knitting fused yarn allows us to fine-tune the exact amount of flexibility and support needed in every part of the shoe. This means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste.”
It was only a matter of time before Primeknit was incorporated into apparel, and it appears with the release of Primeknit LUX that Adidas has made athletic and athleisure clothing the next focus for Primeknit more than a decade after its engineers conceived of the technology.
To support the release of the LUX, Adidas enlisted the help of LA-based dancer, Mette Towley, for an ad campaign. Both the “Don’t Rest” Primeknit LUX Bra and the “Believe This” Primeknit LUX Tight were made available for purchase on the brand’s website Monday.