Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Adidas Is Bringing Primeknit Tech to Sports Bras and Tights

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Adidas is bringing one of its most innovative footwear technologies—used in its popular Yeezy line—to a new sports bra and complementary pair of tights. The brand’s new “Don’t Rest” Primeknit LUX Bra and the “Believe This” Primeknit LUX Tight were created with Adidas’ proprietary Primeknit technology—found in many of its most popular sneaker silhouettes—representing the…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands