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A&E Launches Color Identification Mobile App

American & Efird (A&E), a 125-year-old thread and yarn manufacturer and distributor based in Mount Holly, North Carolina, has launched its first-ever mobile app.

Dubbed Colorlink and available for both Android and Apple phones and tablets, the aim of the app is to encourage interactive collaboration between design and production teams during the selection of thread shades to ensure color is not compromised.

According to A&E, the end-to-end tool offers an extensive palette and provides more control of thread color selection from design inception to the manufacturing floor, assuring designers that the correct color story is maintained throughout the production process.

The company said it can also work alongside ColorCatch Nano, a hand-held tool that identifies color on a variety of surfaces at the touch of a button.

“Thread color selection is a foundational element of garment design and production, but too often this decision is left to the end of the process,” Chris Alt, A&E’s senior vice president of sales, said in a statement. “Our goal for Colorlink is to give designers and manufacturers an easy-to-use, go-to thread color collaboration tool that not only provides color inspiration, but also streamlines access to our expansive global color platform and Colorlink palette.”

He added, “Colorlink empowers garment designers and color professionals to be confident that the colors they select at the garment’s inception will be the same inspired colors used in the finished product, ensuring their vision stays true.”

Among the app’s features are the capabilities to create personal thread color collections and locate complementary shades. Users can also place the selected colors on sample stitches and fabric types, as well as organize and share project details with colleagues and the supply chain. Plus, if anyone is skeptical about the accuracy of the digital palette, they can request physical thread samples for confirmation.