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Here’s How Consumers Think AR and VR Will Influence Shopping for Apparel

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The AI revolution is coming, and it wants to change the way we buy clothes. For anyone who has been paying attention, this should come as no surprise. Now that our smartphones have effectively become extra appendages, people are spending more time shopping by mobile. In fact, 43 percent of people surveyed by Ericsson Consumer…

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