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‘Trust Lust’ Fuels Blockchain Bet at Alexander McQueen’s MCQ Brand

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After years of reckoning with sustainability and ethics concerns, industry players are doubling down on their commitments to preserving the world’s ecology and protecting the health and livelihoods of workers. And as shoppers become more shrewd and discerning with each passing day, brands are eager to leverage their good deeds for loyalty. Blockchain has been…

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