Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

How Alibaba’s New 88 VIP Membership Takes a Cue from Amazon Prime

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Alibaba’s betting big on the notion that loyalty today is not as much about tit-for-tat, dollar-for-dollar rewards as it is about a full-bodied lifestyle built on the access and experiences consumer crave. In some ways taking a cue from Amazon’s popular Prime membership program, which boasts more than 100 million insiders worldwide, Alibaba unveiled its…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!