How Alibaba’s New 88 VIP Membership Takes a Cue from Amazon Prime

Alibaba’s betting big on the notion that loyalty today is not as much about tit-for-tat, dollar-for-dollar rewards as it is about a full-bodied lifestyle built on the access and experiences consumer crave. In some ways taking a cue from Amazon’s popular Prime membership program, which boasts more than 100 million insiders worldwide, Alibaba unveiled its…