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Alibaba and Guess Partner on FashionAI Pop-Up Concept Shop

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Alibaba’s FashionAI pop-up concept store looks a lot like what we’ve seen in Rebecca Minkoff boutiques—and the shopper-friendly blend of physical and digital could signal the way forward for innovative fashion brands. Located on the Hong Kong Polytechnic University campus, the FashionAI store leverages a shopper’s Taobao ID and profile to bring digital elements into…

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