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Alibaba Rings in ‘New Manufacturing’ Era with ‘Made-to-Sell’ Digital Apparel Factory

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Quietly, Alibaba Group has been operating a digital factory since August of 2018 in Hangzhou, China, that leverages cloud computing, AI-driven planning and IoT technologies to power a “made-to-sell” apparel production model as part of its “New Manufacturing” vision. The “made-to-sell” model, as opposed to a “sell-to-make” approach entrenched in the apparel sector, is difficult…

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