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Does it Matter That Virtually No One’s Buying Through Alexa Yet?

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Is voice commerce overhyped or actually happening? A new report from The Information calls into question some of the established findings about voice commerce adoption rates, citing unnamed sources briefed on Amazon’s internal data who claim just 2 percent of Alexa-powered device users have purchased through the digital voice assistant this year. Amazon’s family of…

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