Already among the easiest platforms in the world to shop, Amazon’s latest development could make it even simpler for consumers to order and receive goods from the e-commerce king.
Amazon announced Tuesday the launch of its International Shopping Experience within the Amazon Shopping App, which will allow consumers worldwide to browse and ship more than 45 million products to their country from the U.S.
Available on Android and iOS mobile devices, the experience offers shopping in five languages, including Chinese, Brazilian Portuguese, English, German and Spanish, and ability to shop in 25 currencies—and Amazon said it will add more countries and currencies to the platform this year. The feature means consumers will be able to browse for products, read product descriptions, receive customer service and choose shipping options in their native languages.
“We are always innovating on behalf of our customers and with today’s launch we are making the shopping experience on mobile devices even better and more convenient for our customers who live outside the U.S.,” Samir Kumar, vice president of Amazon exports and expansion, said.
Amazon designed the International Shopping Experience for seamless smartphone use. Consumers can download the free Amazon Shopping App from the Google Play Store or the Apple App Store, where they will be automatically placed in the International Shopping Experience based on their location. Consumers who already have the app, can simply go into their app settings, select the country and language option and choose International Shopping in the country picker to automatically see products that are available to be shipped to their delivery location.
The International Shopping Experience shows clear pricing, import duty estimates and shipping costs to consumers using the app. Amazon coordinates courier services for customs clearance for consumers, so they don’t have to worry about surprise fees when they purchase and arrange delivery for their products. With the International Shopping Experience, consumers can browse and shop various product categories, including apparel, footwear, electronics, books, toys and other essential items.
“Customers have been asking for a way to easily find and shop only for products available to be shipped to them,” Kumar said.