Is Amazon Live a Futureproofing Play to Win With Gen Z?

Gen Z and millennials love watching videos online; now they can get even more videos and livestreams through Amazon Live. — CREDIT: Shutterstock

Two years have passed since Amazon shut down its Style Code Live streaming video shopping initiative. Now, the Seattle-based e-commerce giant is back in the video-meets-commerce arena with a new effort: Amazon Live. Broader in scope than its predecessor, Amazon Live lets sellers across multiple categories showcase their products for viewers and interact via chat…

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