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Is Amazon Live a Futureproofing Play to Win With Gen Z?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Two years have passed since Amazon shut down its Style Code Live streaming video shopping initiative. Now, the Seattle-based e-commerce giant is back in the video-meets-commerce arena with a new effort: Amazon Live. Broader in scope than its predecessor, Amazon Live lets sellers across multiple categories showcase their products for viewers and interact via chat…

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