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This Many Shoppers Made Prime Day Impulse Purchases on Clothes, Shoes

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With all of the promotion Amazon does around its mid-summer Prime Day event, many consumers map out their shopping strategy—much as they do for Black Friday and Cyber Monday. But a good portion of shoppers threw those plans out the window, succumbing to impulse purchases across a number of categories, according to fresh data published…

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