Amazon’s Mall-Based VR Kiosks Lure Indian Shoppers for Prime Day

Amazon India's virtual reality mall kiosks show off products available in the Prime Day sale. — CREDIT: Screenshot courtesy of Amazon India

How’s Amazon promoting Prime Day in India, a lucrative e-commerce market where it’s in an all-out war with Walmart? With virtual reality (VR) pop-up kiosks located within 11 malls in India’s biggest cities, from Delhi NCR and Kolkota to Mumbai and Bengaluru. Rather than simply telling customers about all of the Prime Day deals, Amazon…

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