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Amazon’s Mall-Based VR Kiosks Lure Indian Shoppers for Prime Day

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

How’s Amazon promoting Prime Day in India, a lucrative e-commerce market where it’s in an all-out war with Walmart? With virtual reality (VR) pop-up kiosks located within 11 malls in India’s biggest cities, from Delhi NCR and Kolkota to Mumbai and Bengaluru. Rather than simply telling customers about all of the Prime Day deals, Amazon…

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