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To Produce New Influencer-Led Style Drops, Amazon Goes On Demand

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Amazon’s ongoing experiment with fashion has a new twist in The Drop, which taps global influencers to co-design street-inspired collections sold over a 30-hour window and manufactured in line with demand. Perhaps Amazon was inspired by the success of Nordstrom’s sellout capsule with Something Navy that crashed the website due to overwhelming demand on launch…

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