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To Produce New Influencer-Led Style Drops, Amazon Goes On Demand

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Amazon’s ongoing experiment with fashion has a new twist in The Drop, which taps global influencers to co-design street-inspired collections sold over a 30-hour window and manufactured in line with demand. Perhaps Amazon was inspired by the success of Nordstrom’s sellout capsule with Something Navy that crashed the website due to overwhelming demand on launch…

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