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To Produce New Influencer-Led Style Drops, Amazon Goes On Demand

Inditex, PVH, Deckers, Greats, Michael Kors & more on stage tomorrow. Don't miss Sourcing Summit NY.

Amazon’s ongoing experiment with fashion has a new twist in The Drop, which taps global influencers to co-design street-inspired collections sold over a 30-hour window and manufactured in line with demand. Perhaps Amazon was inspired by the success of Nordstrom’s sellout capsule with Something Navy that crashed the website due to overwhelming demand on launch…

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