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How Textile Firms Can Back Up Protective Fiber Claims

Consumers are shopping and denim is poised to be their go-to. Join Rivet tomorrow at 11 am ET for a roundtable with Diesel, Tenue de Nimes, Isko, NPD and Cotton Incorporated to discuss how denim can position for dominance in the new normal.

Courtesy of the pandemic, antibacterial and antimicrobial textile treatments are on the rise—so too are the risks associated with offering garments that underperform. With this uptick in health-related properties, material suppliers and brands need heightened traceability to prove that their products do what they say they can. “As with any claim made by a company,…

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