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Just 12% of Consumers Shopped for Apparel In Stores During COVID-19 Peak

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

It’s no secret that apparel sales throughout the COVID-19 pandemic took major hits amid mass store closures—for example, an NPD study last month revealed that U.S. apparel sales were down 35 percent year over year in the last week of April. But the gap between apparel shopping versus other sectors was significant, even accounting for…

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