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Just 12% of Consumers Shopped for Apparel In Stores During COVID-19 Peak

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

It’s no secret that apparel sales throughout the COVID-19 pandemic took major hits amid mass store closures—for example, an NPD study last month revealed that U.S. apparel sales were down 35 percent year over year in the last week of April. But the gap between apparel shopping versus other sectors was significant, even accounting for…

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