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Q&A: 3DLook on the Omnichannel Opportunity for Virtual Fit Technology

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Retailers are gradually catching on to the potential for providing virtual try-on experiences in the e-commerce environment to improve consumer confidence and reduce returns. But there is also a case to be made for using this technology to remove the friction of fitting rooms from the brick-and-mortar shopping journey. Technology company 3DLook’s augmented reality (AR)…

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