Applied DNA Sciences can now trace recycled PETs in textile supply chains.
Loftex will use CertainT, an integrated supply chain platform, to verify authenticity from sourcing to finished product. With the platform, Loftex can assure consumers that the recycled materials used in its products are derived from the resources they claim to be derived from.
Under the partnership, Loftex will be licensed to use the platform and begin manufacturing CertainT products in late 2017. Loftex’s new CertainT towels will be introduced at the New York Home Fashions Market, which will take place at the Loftex Home Showroom in New York City this week from March 27-30.
“As we became aware of the global authenticity issue and the increasing consumer demand to know where their products come from, we searched for a solution that would address this need quickly,” Loftex Home CEO Charles Gaenslen said. “We adopted the CertainT platform not only because it aligned with our commitment to innovation and our product-development stream, but also, it provided the opportunity to bring consumers sustainable products that are authentic and traceable to origin.”
The first CertainT Loftex product will be a terry bath towel with molecular-tagged and regenerated materials, including cotton and recycled PET. In addition to its sustainable composition, the towel is also able to absorb water quickly.
“Loftex is one of our first customers to adopt the CertainT platform,” Applied DNA CEO and president Dr. James Hayward said. “Platforms like CertainT will help companies like Loftex produce innovative products utilizing an efficient and trusted traceability system with a fair return.”
Loftex will combine Applied DNA’s SigNature T molecular tags with CertainT to efficiently tag, test, track and trace textile products in its supply chain. SigNature T molecular tags are placed into renewable materials, including recycled PET fiber, without harming the performance of filament yarns. With this dual authenticity process, towels can be forensically authenticated.
As the textile industry moves toward a more circular economy, platforms like CertainT, will help drive companies toward greater transparency, which is something today’s consumers increasingly seek.