Putting the “AR” in Zara: Fast-Fashion Retailer Brings High Tech to Physical Shopping

Augmented reality is one of the latest technologies that fast-fashion retailer Zara hopes will help to shore up its position against competition from pure-play e-commerce brands. Online-only fashion player Asos recently rolled out its own AR tool that lets shoppers see how an item of apparel looks on disparate body types, which could give customers…