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Putting the “AR” in Zara: Fast-Fashion Retailer Brings High Tech to Physical Shopping

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Augmented reality is one of the latest technologies that fast-fashion retailer Zara hopes will help to shore up its position against competition from pure-play e-commerce brands. Online-only fashion player Asos recently rolled out its own AR tool that lets shoppers see how an item of apparel looks on disparate body types, which could give customers…

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