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This Startup Wants You to Wear Your Coach on Your Clothing

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Fitness trackers like Apple Watches and Fitbits are so Wearables 1.0. According to Steven Webster, CEO of Asensei, “connected coaching” is where the connected fitness movement could be heading, and his startup’s sensor-equipped apparel delivers insights beyond the usual heart rate and step counting. Under Armour has probably made one of the largest connected fitness…

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