Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Asics Wants to Attract European Start-Ups with Barcelona Innovation Lab

LESS THAN ONE WEEK AWAY! Join Sourcing Journal & industry leaders at our SOURCING SUMMIT NY on October 19 to discuss the most pressing issues of the day. Your business cannot afford to miss this!

Asics wants to be a launching pad for new ideas in footwear development, and its creating the platform to do it. The Japanese performance footwear and apparel brand is opening an Innovation Center in its new headquarters in Barcelona. The Barcelona newspaper La Vanguardia reported that the hub, called Tenkan-Tan, will focus on developing new…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands