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Asics Wants to Attract European Start-Ups with Barcelona Innovation Lab

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Asics wants to be a launching pad for new ideas in footwear development, and its creating the platform to do it. The Japanese performance footwear and apparel brand is opening an Innovation Center in its new headquarters in Barcelona. The Barcelona newspaper La Vanguardia reported that the hub, called Tenkan-Tan, will focus on developing new…

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