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With Studio Photo Shoots a No-Go, Asos Turns to Augmented Reality

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Asos is giving shoppers a simulated view of what its new clothing looks like on a model―all while putting preventative measures in place to keep the models and employees alike away from COVID-19 risk. With augmented reality (AR) technology, shoppers will be able to view products similar to how they would see them on another…

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