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With Studio Photo Shoots a No-Go, Asos Turns to Augmented Reality

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Asos is giving shoppers a simulated view of what its new clothing looks like on a model―all while putting preventative measures in place to keep the models and employees alike away from COVID-19 risk. With augmented reality (AR) technology, shoppers will be able to view products similar to how they would see them on another…

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