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With Studio Photo Shoots a No-Go, Asos Turns to Augmented Reality

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Asos is giving shoppers a simulated view of what its new clothing looks like on a model―all while putting preventative measures in place to keep the models and employees alike away from COVID-19 risk. With augmented reality (AR) technology, shoppers will be able to view products similar to how they would see them on another…

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