Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Asos is Bringing its AI-Powered Fit Assistant to Smartphones

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Citing a successful rollout of its machine-learning sizing program on desktops and mobile sites, Asos is packing its Fit Assistant AI into a smartphone app for both IOS and Android, the company said Thursday. Asos’s Fit Assistant gives users recommendations for sizing based on personal information and data gathered from Fit Analytics, a machine-learning sizing…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!