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Asos is Bringing its AI-Powered Fit Assistant to Smartphones

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Citing a successful rollout of its machine-learning sizing program on desktops and mobile sites, Asos is packing its Fit Assistant AI into a smartphone app for both IOS and Android, the company said Thursday. Asos’s Fit Assistant gives users recommendations for sizing based on personal information and data gathered from Fit Analytics, a machine-learning sizing…

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