Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Asos Gives Millennial Shoppers a Voice-First Experience, With Google on Board

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Voice shopping gets a millennial boost with the news that British fast-fashion e-tailer Asos is equipping its Enki fashion chatbot with voice capabilities, powered by Google Assistant. For brands that want to sidestep Alexa’s seeming deathgrip on the voice assistant market, Google Assistant has emerged as the partner of choice. Initially, Asos will allow customers…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands