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Asos Gives Millennial Shoppers a Voice-First Experience, With Google on Board

Voice shopping gets a millennial boost with the news that British fast-fashion e-tailer Asos is equipping its Enki fashion chatbot with voice capabilities, powered by Google Assistant. For brands that want to sidestep Alexa’s seeming deathgrip on the voice assistant market, Google Assistant has emerged as the partner of choice. Initially, Asos will allow customers…

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