Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Asos Gives Millennial Shoppers a Voice-First Experience, With Google on Board

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Voice shopping gets a millennial boost with the news that British fast-fashion e-tailer Asos is equipping its Enki fashion chatbot with voice capabilities, powered by Google Assistant. For brands that want to sidestep Alexa’s seeming deathgrip on the voice assistant market, Google Assistant has emerged as the partner of choice. Initially, Asos will allow customers…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!