Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nuts for NFTs? Barbie x Balmain Cashes in on Hot Consumer Trend

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

French luxury fashion house and past Netflix collaborator Balmain is teaming with Mattel’s classic Barbie brand on ready-to-wear and NFTs. The more than 50-piece collection filters Balmain’s established aesthetic and opulence through a Barbie lens, combining the former’s marinière and labyrinth patterns with the latter’s iconic pink coloring. The fashion and accessories line will launch…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!