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How Digital Helped One Chinese Shoe Chain Reverse 13 Quarters of Declining Sales

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Belle International once commanded 22 percent of the women’s footwear market in China. But the evolving consumer preference for comfortable, athletic shoes offered by the likes of Adidas and Nike eroded that material market share, toppling the country’s largest shoe retailer to 13 consecutive quarters of declining same-store sales, according to South China Morning Post….

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