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Big Data Can Make or Break a Product—Here’s How to Use it the Right Way

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Big data has certainly changed the way apparel companies plan and market their products, but how they follow through with that information can spell the difference between success and failure. As Edward Hertzman, founder and president of Sourcing Journal, asked experts on the panel “Big Data and Manufacturing–How to Effectively Capitalize on the Next Big…

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