BigCommerce, an open SaaS e-commerce platform for brands, the shipping giant CMA CGM Group and subsidiary NewOxatis announced a strategic partnership on Wednesday to enable thousands of NewOxatis’ merchants to build digital storefronts powered by BigCommerce.
With the “NewOxatis powered by BigCommerce” product, the enterprise partnership provides NewOxatis merchants with access to top technology, agency partnerships and cross-channel expansion so they can create strong online consumer experiences.
“Through this partnership with a global e-commerce leader like BigCommerce and through the complementary expertise that exists within our group, we can develop e-commerce and digital marketing solutions for our clients and also manage the entire logistics chain,” said Michael Miramond, chief digital officer of the CMA CGM Group and CEO of NewOxatis. “This partnership is fully in line with the CMA CGM Group’s commitment to accelerate innovation and digitalization of its industry by providing an end-to-end digital offering to its customers.”
The start of the Covid-19 pandemic heralded a shift to online shopping that has resulted in a significant boon to e-commerce markets in the Eurozone, with projections for e-commerce sales in Europe expected to reach $541 billion in 2021. B2B and B2C businesses that seek to create or expand their digital storefronts will leverage NewOxatis’ 20 years of expertise and BigCommerce’s array of native e-commerce capabilities and rich partner ecosystem to digitalize with a scalable, high-functionality platform.
“Our joint venture with the CMA CGM Group and NewOxatis represents the next in a series of significant partnerships that demonstrate our continued expansion throughout EMEA, the success of our Powered by BigCommerce product and our unique position in the industry to help these markets prosper,” BiCommerce CEO Brent Bellm said. “BigCommerce’s commitment to the material growth of NewOxatis’ customer base is supported by our partnership’s rich fusion of best-in-breed technology, our open SaaS platform and world-class shipping and logistics, which will empower merchants to build, innovate and grow their businesses online.”
The partnership will equip merchants with a new online sales channel that is fully integrated with information systems, uses ERP and product information management (PIM) software, along with CRM and marketing tools. It will also offer a full e-commerce website design service and digital marketing solutions, such as search engine optimization (SEO) and advertising with Google Ads to enhance clients’ online presence so they can reach new target audiences and grow their sales.