Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Could Augmented Reality Bring Shoppers Back to Stores?

A technology mash-up could breathe new life into stores, malls and other large indoor public places. So far most applications of augmented reality (AR) involve temporarily placing virtual objects in a physical environment—like picturing how a new sofa would fit in your living room, for example. Having that virtual reference can help consumers make smarter…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!