Blockchain for E-Commerce Gains Momentum With New Players

Shopin and ApolloX see blockchain's potential to enable a better commerce experience for shoppers and for brands.

CREDIT: Shutterstock

New entrants into the e-commerce arena are fueling the concept that blockchain can elevate online retail by remedying the power imbalance between brands and shoppers. At its core, blockchain is a distributed database technology that’s decentralized; rather than existing on one central computer, blockchains live on multiple computers, making it difficult to amend records, or…

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