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This Company Thinks Blockchain and AI Can Supercharge Email Marketing

Blockchain has arrived for email marketing.

Triggmine, an adaptive email marketing provider focused on small and medium-sized businesses, said in a statement that it’s updating its platform with new technologies, including artificial intelligence (AI) neural network and blockchain-powered smart contracts. Triggmine is supported by e-commerce platforms including Magento, BigCommerce and Shopify.

The company believes these advancements will benefit its e-commerce customers. For example, the company said e-commerce companies can specify actions through the blockchain-powered smart contracts, and once those contracts are fulfilled, they compensate Triggmine for enabling that conversion. “The smart contract is a guarantee we will meet user expectations. In other words, we take responsibility for our users’ business results,” according to the Triggmine website.

On the AI side, Triggmine is using the technology to improve email personalization with tailored, relevant messaging that features a timely and targeted call-to-action, subject line, imagery and more, leveraging big data automatically gleaned and segmented through AI. What’s more, the platform uses AI to identify the ideal time to push out the email based on the customer’s geographic location as well as her history of online activity. That is, someone who typically check emails (and perhaps even the brand’s website) early in the morning will be less likely to get—and by default, ignore or miss—an email that lands in her inbox mid-afternoon.

“AI is the secret ingredient in your marketing strategy,” Ed Wiley, an advisor to Triggmine, said. “Unlike most conventional email marketing solutions, AI tools are simple to set up and use. It’s a godsend for time- and money-strapped entrepreneurs.”

Triggmine is also launching a cryptocurrency token pre-sale, starting on April 16, to grow its AI platform.

Lately, all sorts of brands and companies have been finding creative uses for blockchain. Some startups are looking to blockchain to enhance supply chain operations, and a Chinese retailer combined the tech with RFID and Internet of Things to improve store ops, while an athletic sock brand is using the tech to eliminate counterfeiting. Yet another entrepreneur is banking on blockchain and crypto to rethink the traditional e-commerce experience and value exchange.

Though blockchain remains very much an emerging technology, each development shows just how business could look and work in a future that’s not nearly as far off as it may seem.