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Bluecore Puts Machine Learning to Work in the Name of Personalization

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Historically, Bluecore has focused its advertising products on two channels: clients’ e-commerce sites and email. With its latest product, however, the retail marketing technology company is expanding to more than 20 major digital ad channels, including Google, Facebook, Instagram, Pinterest and Snapchat. Bluecore Advertise, launching widely this month, sets out to create individualized advertising informed…

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