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Personalized Emails Drive 142% Revenue Bump: Bluecore

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Now that holiday shopping is fully underway, retailers must cut through the noise of a “digitally dominant” season by personalizing their email communication, according to marketing technology firm Bluecore. A new report from New York-based Bluecore, whose clients include The North Face, Tommy Hilfiger and Express, says data shows that email personalization is now a…

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