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Better Than a Tailor? These Firms Are Bringing AR Body Measuring to Your Smartphone

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A new body-measurement app is using augmented reality (AR) to help consumers, including competitive athletes, nail the right apparel fit and reduce returns. Rebel Athletic, a couture athletic clothier, and technology provider SevenTablets debuted Fit Freedom, an AR body-measurement app for retail garment sales. The Dallas-based companies co-developed the app, which uses a smartphone camera…

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