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What Bottega Veneta’s Break-up With Social Says About Instagram and TikTok

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Modern retail and e-commerce have become nearly synonymous in recent seasons. While online shopping was on the rise pre-Covid, the pandemic pushed even brick-and-mortar devotees to turn to their mobile devices for a retail fix. Social shopping—or the facilitation of commerce through social media platforms like Instagram, Facebook, Snapchat and TikTok—has also accelerated as homebound…

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